Content strategy | UX writing | Brand storytelling

Photograph of Amy Lewis: content strategist, UX writer and journalist

Hello, I’m Amy.

For over 14 years, I’ve worked with global retail brands and award-winning media titles creating customer-focused content that informs, engages, and converts. Where appropriate, hopefully it also entertains!

My experience spans many sectors, always with a focus on improving customer experience through great content and effective strategy.

I’m passionate about words and how they help us connect. Along with crafting high quality content for apps and websites, I also specialise in tone of voice and brand style guides, user experience and user interaction copy, SEO writing, plus post-purchase communications.

Need to ensure your brand values and personality are present and correct across multiple channels? From your website to social media and beyond, I can help with that too.

Get in touch to chat about how we can work together.

Discover my work

  • Image of a yellow neon sign that says: Delighting you always.

    UX writing

    The why’s and how’s behind some of my UX writing projects.

  • Image of a red neon sign that says: Your journey begins here

    Brand copywriting

    Homepages, PLPs, emails, FAQs, tone of voice guides; it’s all here.

  • Orange neon sign that says: Craft

    Editorial content

    Article, blog or social post? Here’s all the optimised brand storytelling.

  • See examples of Amy Lewis' content strategy work

    Content strategy

    What’s your story? How do you tell it? That’s all content strategy.

Brands I’ve worked with